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Department of Forestry

Communication and certification processes in forestry

Opterećenje: 15+0+0
Sadržaj predmeta: (P1) Successful communication is an important part of professional competences; why Is good communication important? (P2) Introductory on forestry communication; what is communication; which means communicate; what is the purpose of communication? (P3) Characteristics of today's forestry communication: key messages according to target audiences; establishment of quality relations and two-way communications. (P4) Global programs and processes as topics of forestry communication: sustainability, Natura 2000, Climate change (P5) Current topics as an imposed communication framework: forest fires, illegal logging, safety during forest work (P6) A new view on the role and perspective of forestry: networking - multidisciplinarity - partnership - participation - public and transparency - corporate social responsibility (P7) Elements of the communication platform: topics and messages, goal of communication, come out! (P8) Target groups and types of target public to whom communication is directed (P9) Time, organization, material and technical conditions of communication (P10) Communication channels: ways and conditions of communication (P11) Communication of strategic objectives of forestry: Forestry in strategy development of the EU. EU guidelines and measures for forestry. Green Plan - elements, financing models (P12) FLEGT action plan and RED I. directive as a topic of communication. (P13) Preservation of biodiversity as a topic of communication: Natura 2000 - concept, also covers the obligations of the forestry sector (P14) Climate change communication (CP) in relation to forestry: role and contributions of forestry, adaptation of forestry KP (P15) Concepts of improvement in forestry: The role and significance of forest certification and ecological certification of products
Literatura:

Obvezna literatura :

1. Martinić, I.: Biološka raznolikost u privatnim šumama – što je i kako je očuvati?, Krapinsko-zagorska županija, Krapina, 2011, 2013, 2014

2. Martinić, I.: Upravljanje zaštićenim područjima prirode – planiranje, razvoj i održivost, Zagreb 2010.

3. Martinić, I., Landekić, M., 2020: Šumarska politika i zakonodavstvo (interna zbirka prezentacija od tekuće ak. god.)

4. Bakarić, M., Martinić, I., Landekić, M., Pandur, Z., Orlović, A., 2015: Certifikacija šuma kao mehanizam unaprjeđenja gospodarenja šumskim resursima. Nova mehanizacija šumarstva. 36 (1); 63-76

 

. Dopunska literatura:

Šutalo, V.: Odnosi s javnošću (elektronska skripta), Visoka poslovna škola Zagreb s pravom javnosti, Zagreb, 2017.

Martinić, I.: Kako komunicirati šumu, šumarstvo i šumarsku struku? (Prezentacija za Agenciju za strukovno obrazovanje i obrazovanje odraslih (ASOO) Zagreb, 2018.

Martinić, I.: Primjeri praktične provedbe Natura 2000 obveza u šumarstvu. (Zbirka prezentacija za Program stručnog usavršavanja Hrvatske komore inženjera šumarstva i drvne tehnologije, Zagreb 2012-2019.


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